02. Option 1 Sandbox Project

Marketing Challenge #1: Digital Marketing Nanodegree Program

You are tasked with attracting future fellow students for this Digital Marketing Nanodegree Program. More specifically, your objective is to collect leads of potential students, who could be interested in taking this course. In order to do this, we have created a landing page, where prospective students can download a free eBook if they provide us with their email address. The eBook – a Social Media Advertising Guide – is a short excerpt from the Digital Marketing Nanodegree Program, content that you will see in the Social Advertising course.

For the purpose of the projects, assume costs of $0 for the eBook and a conversion value (revenue) of $15 per collected email address.

Marketing Challenge #2: Udacity Enterprise

Your task is to generate new business for Enterprise’s DMND Corporate Training, in order to equip a company’s team with the latest skills in digital marketing. More specifically, your objective is to generate leads, i.e., collect contact information of companies that could be interested in the services offered by Udacity Enterprise. In order to do this, we have created a landing page, where prospective client companies can learn more about Enterprise’s offerings for the Digital Marketing Nanodegree program. From this page, clients can then request more information through a contact form after filling out required fields about their company that provides crucial information to the Udacity Enterprise team.

For the purpose of the project, assume a cost of $0 since potential customers provide their email addresses for free, and a conversion value (revenue) of $150 per collected lead.

When choosing your marketing challenge, think about the kind of products and brands you want to work for in the future. You will stick with the same product throughout the whole Nanodegree program.